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Business Must Change - By Alf Orpen
A growing number of people are becoming increasingly selective
when making buying decisions. Price is becoming less important
than reading ingredient labels, examining the type of packaging
used and asking about the manufacturing process. Consumers are
showing concern for their health and the environment. They want
change.
What sort of change? Consumer trends express a need for change
in both manufacturing procedures and product content. However,
I think there is much more being asked for. Recently, the economists
from the World Bank, when reporting on the depleting worlds ecology
(on which our economy is based) said, only a change of heart will
suffice.
It is a common cry of many scientists and economists that within
the next 20 years we must implement a strategy to create an ecologically
sustainable world and business is the most powerful vehicle to
expedite that outcome.
We are rapidly moving towards a time when advertising budgets
must have the dual effects of product promotion and social education.
Every business decision must consider future generations. Business
is like water it has to keep moving to remain useful if it stands
still too long, it stagnates and goes into liquidation. Water shows
us that to fulfill our business goals, we must not only advance
but also benefit society. I sincerely believe this to be the true
nature of business.
The successful business of the future will have a far greater
vision than its own survival. Part of that vision must involve
education, for it is through education that business can make its
greatest impact.
The education of society, is the responsibility of every body
that interacts with it, be it social or corporate. The question
is How is it possible for business to educate society to have a
healthy, wholesome life?
We must redefine our goals. Do any of us really want to go to
our graves simply knowing we have succeeded in our particular field
of endeavour or do we want to leave a legacy, having made a worthwhile
contribution to the future growth of our industry, our country
and our children and our planet?
ONE Organic & Natural Enterprise Group, because it is a people
business, can make a significant contribution to achieving a healthy,
ecologically and economically sustainable world by pooling real
power, people power. Together we can bring about change and make
a real difference
Find Out About Our Organic Home Business Opportunity
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- Work from home
- Support Wellness & the Environment
- Spend as little as 5 hours / week
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- An education culture with no "hard sell"
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View our ORGANIC HOME BUSINESS OPPORTUNITY OVERVIEW or listen to a five minute audio presentation about ONE Group, Miessence and our organic business opportunity (the second link opens in a new window). |
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