This dvd or video (even audio cd if that is your fancy) is a basic tool for many mlm and network marketing companies. Its popularity alone hints at its effectiveness.

We use brilliant compensation – it is something we often give people who are unfamiliar with the mlm or network marketing business model but are interested in our business opportunity. By incorporating people who have built successful mlm businesses and university courses run on the subject Brilliant Compensation gives a fantastic overview. More than this it adds credibility to the industry which now accounts for multi billion dollars of sales.

There are limitations to it though. For our ONE Group business Brilliant Compensation does not reflect:

• the green and education focus of our company
• the multi channel nature of our business that begins with mlm but goes beyond it

It tends to reflect traditional MLM companies that say: "here is a great business model that you need to be a part of... by the way we sell these products". The attraction to the certified organic products of ONE Group is often the first appeal to many budding reps and is what helps to create the loyalty and relatively low attrition rate in the company.

That said Brilliant Compensation is a very useful tool particularly when used in the right context.