Micheal Oliver has trade marked the Natural Selling term to encompass his general training approach. You can sign up to his newsletters from his web site, order his phone conference discussions on cd or buy this book.

Of all mlm and network marketing trainers we have found Michael Oliver's to be one of the most useful and most aligned with the approach that we encourage in ONE Group and MIessence.

Olver's approach is quite simple and common sense at times but that is its strength. He draws a simple distinction:

• Traditional selling – which depends on techniques to convince or persuade people to do (or buy) what you want them to do, as opposed to
• Natural selling – which he defines as coming from an inner desire to serve and allow others to "persuade themselves" before even raising any hint of a business opportunity

The strength of the Natual Selling approach lies in its attempt to make the forgotten art of connecting with and understanding people a learnable and duplicatable skill. It emphasises the need to build real relationships with people rather than simply viewing them as a "prospects" or means to build your business. In fact Oliver uses the term "potential business partner" throughout the book in preference to more traditional mlm terms.

With the ONE Group business opportunity, we constantly emphasise that reps should NOT try to convince people – instead we work with reps to find people who "are looking". That is working to connect with people with whom our certified organic products or our organic business opportunity can be of service too.

So rather than simply trying to push your needs onto people, or encourage them to work to your agenda... the challenge becomes to understand what someone really wants before presenting what you have when and where appropriate.

This is most needed in MLM companies that rely solely on building a business through your "warm market" or people you know. This is where the terrible mlm cliche comes from – where mlm at its worst is when you start with 100 friends and end up with 99 ex friends and one rep.

Many people do find it hard to raise the opportunity they have embraced with those who they know. At times reps we work with in ONE Group skirt around this challenge by adopting a number of business building strategies that allow reps to connect with people who they do not know but who are looking for what we have. So it is interesting that many people in our team manage to avoid raising their business with those around them, instead reaching out to and building new networks and communities.

In trying to encourage reps to get back to basics and really listen to the people around them, Michael Oliver's Natural Selling material has been a very valuable tool and one that we would highly recommend to anyone building an MLM business.

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For more information about the ONE Group business opportunity and joining our team please explore our site and contact us.